The most complicated part for brands today is creating a collection that completely resonates with their target audience. Offering sustainable fashion and timeless collections is becoming a need of time. For this, fashion brands are considering capsule collections, which allow their customers to create multiple looks from just a few items. So you can just offer jeans, white or neutral color shirts and blazers to create endless styling options.
Today, the game of fashion is changing and sustainable fashion is in trend. Smart brands are opting for capsule collections making it a perfect way to grow your apparel brand. In this blog, we will see how using the low minimum order quantities strategy, you can create a capsule collection that maximizes the potential of your apparel business.
What is a Capsule Collection?
We can simply say a capsule collection consists of versatile outfits that are created by mixing and matching multiple items. You can just take a jacket, shirt, pants or a skirt in neutral or any classical colors and create an outfit in different styles. It’s best for individuals looking for a minimalist wardrobe collection with fewer but high quality flexible clothing.
Most of the time, capsule collections are launched to reflect a specific theme or for seasonal clothing like fall and winter. This approach is extremely cost-effective for the brands as well as consumers. It also promotes sustainability due to its minimalist approach and the adaptability of sustainable practices by the clothing manufacturer. The capsule collection outfits have exceptional quality and durability making them last long.
Why is Capsule Collection Gaining Popularity Among the Brands?
Capsule collection is gaining popularity due to three main reasons:
- Flexibility
- Sustainability
- Minimalistic Approach
It allows your customers to create different kinds of outfits without needing a large number of clothes. It actually works on the concept that the more options you have the harder it is to select. So when it’s limited, you can be creative. By mixing and matching different apparel, you can create an exceptional outfit that looks great and unique in style.
Capsule collections are also gaining popularity, as they make the brand look distinctive in the market reflecting their core values, commitment to sustainability, and of course their exceptional design philosophy. Moreover, when customers relate a brand with timeless and sustainable fashion, they are more likely to become loyal customers.
Why Low MOQs Are in Demand Among Fashion Brands?
Low MOQ means the smallest number of units that clothing manufacturers can make for you. This helps startups launch their brand without large investments during the initial phase of business and helps small brands test the water by ordering a new collection with small orders.
Low minimum quantity orders also help brands to quickly introduce collections that are trending in the fashion industry without having to wait for bulk orders or stepping back due to the risk of big loss. With small orders, brands can follow trends and introduce their new collection, if it’s a hit they can move on with bulk orders, if nobody wants it they are at least not a big loss. Placing small orders is actually a sustainable move by brands that make smart choices, as it contributes to keeping the environment clean, aligning with the go-green movement.
7 Smart Moves to Maximize Your Capsule Collection With Small Orders
Most of the DTC brands are focusing on capsule collections offering contemporary styles by matching different apparel to create amazing outfits that resonate with their customers. By extracting the most from low minimum order quantities (low MOQ), brands can maximize the impact of capsule collection on their identity. With these 7 smart moves, you can easily rock your capsule line with low MOQ:
1. Experiment New Designs
Everyone wants to see a new collection every now and then. But how to know if the new collection will be loved by customers? This is where your clothing manufacturer comes in as your savior by offering you low minimum order quantities for your clothing line. This low MOQ approach allows you to experiment with different new designs and styles without investing a huge sum of money. By introducing a limited stock, you can easily evaluate based on the sales and feedback from the customers, if the new collection is a hit. This allows you to target your customers and add what is preferred by your customers to the capsule collection.
2. Keep Up with The Fashion Trends
Fashion trends change rapidly and it’s not easy to keep up with every trend due to the huge investment a brand needs to make. But, with low MOQ, apparel brands can easily follow trends and offer collections that act as a magnet for customers. As a brand, when you see a trend hitting social media and people love it, you can test a small run and add it to your capsule collection and become a part of the trend.
3. Limited Edition
When you offer a capsule collection, you are already different in the market But you can excel even more by offering limited edition collections. If your clothing manufacturer is offering low MOQ, you can always stand out in the market by putting forward a limited edition collection to drive demand. Consumers really look up to the FOMO strategy, and make quicker buying decisions, hence skyrocketing your sales and creating brand visibility.
4. Easy Quality Checks
When you order small orders for your capsule collection, it allows the experts working with you clothing manufacturers to monitor quality checks more often and focus on perfecting each piece in the making. Keeping high-quality checks ensures that brands can meet the industry standard, which further builds trust and customer loyalty.
5. Keep Up with Go Green Movement
Consumers are getting more aware now and promoting brands that support sustainability. When you place small orders with your clothing manufacturer, it allows you to save on the wastes produced during excessive production and saves the environment from pollution. This commitment to keep everything eco-friendly will enhance your reputation in the market as a sustainable fashion brand, attracting more eco-conscious customers.
6. Partner with the Trend Setters
Capsule Collection offers contemporary styles loved by the majority of the influencers following a minimalist approach. When you collaborate with these influencers, you come up with new creative ideas for your designs and attract a new set of audiences for your brand. You get extra exposure for your capsule collection, bringing you into the limelight. This helps you to expand in the market, targeting a larger segment of groups who look up to you for innovative offerings. With low MOQ, you can offer limited edition collaborations, attracting a wider audience for your capsule wardrobe.
7. Analyze Your Sales Trends
By making small orders you can analyze the selling graph of each item and gain valuable insights about your customer preferences and the market trends. This allows you to make continuous improvements in your capsule collection, introduce items or colors that are wanted by your consumers, and reflect your brand’s personality.
Understanding the Challenges of Production with Low Order Quantities
It’s not always a bed of roses with low MOQ manufacturing, there are certain challenges that the brands might face. When you place small orders with your clothing manufacturers, it might increase the per-unit cost but definitely the financial risk is low. When you are stocking up with a small inventory, you always have to be cautious about its demand and keep an eye on the sales. So when you go for low MOQ manufacturing, careful inventory management becomes crucial.
Seize the Opportunity to Grow
Low minimum order quantities allow you to be more creative, innovative, and responsive. It allows you time to evaluate the market trends, see the sales pattern, and target the right audience. It also helps you to create a stronger brand identity by offering unique products and creating scarcity. Whether you have an established brand offering capsule collection, or a startup still finding the right items to offer, low MOQ will definitely excel your brand and create its value.
If you are looking to launch a Capsule Collection, Cord Apparel offers low MOQ manufacturing. Connect with us today, to discuss your project.